Video is the most engaging way to market your listing. It allows you to show off the flow of a home in a way that photos can’t, and gives you the opportunity to highlight details, lifestyle, and neighborhoods, in a visually exciting way. It’s also one of the best ways to win more listings!

Introducing the home on camera and/or speaking about the listing in a voiceover is a great way to sell both the apartment and yourself as an agent. It gives you the opportunity to speak about specific selling points and communicate elements that might not be easy to convey visually. It’s also an opportunity to build your brand and online presence. Just make sure to let us know in advance of the shoot if you'd like to be on camera or record a VO (and if anyone will be joining you) so we can make sure to bring audio equipment!

For moments where you’re speaking on camera, and during voiceover recording, we need a quiet space with no background noise. Construction, traffic, AC, people talking in the hallway, etc… can all become very noticeable when in the background of a video. If you think we might run into an issue in the space you’d like to use, let your producer know so our team can come prepared with a solution!

If you’re planning to do an intro/outro and/or voiceover, we always recommend creating a script in advance! This allows us to plan things out on our side, offer any suggestions for what we find works best, create a shotlist to ensure we’re capturing everything you’d like to highlight, and make the most of our time on site.

We can always shoot scripted videos in a way that feels unscripted, but shooting without a script at all often results in redoing takes until you’ve said something exactly how you want to, essentially scripting them out on site. This makes for a less polished product that ultimately still feels scripted.

We’re happy to go unscripted if you prefer though, it just may require additional production and postproduction time. Generally we recommend budgeting for an extra hour of each.

The sooner the better, but no later than 2 days prior to the shoot. That gives us time to offer any suggestions, create a shotlist, and make sure everything is going to work in the edit.

We’re also always happy to wing it when necessary. But getting the script to us in advance helps us make sure we’re capturing everything needed for a video that flows well, making the most of our time on site, and keeping the project on budget!

Please note, if the script is received less than 2 days before the shoot, then there will usually be additional production and/or postproduction costs.

Going unscripted is great for content like interviews, brand videos, and client testimonials! These videos are usually longer and shot in a way that lends themselves more to that unscripted format. If you prefer to go unscripted for a property video, neighborhood tour, or other video where a script is recommended, it may result in slower turnaround time and added costs to cover additional editing time.

REPN offers two main property video packages– basic and high end:

Basic Property Video Package

• Up to 3 hour shoot

• One complimentary round of revisions (except music changes)

• Royalty free music included

High End Property Video Package

• includes all production elements in basic property video

• shot and edited by our most senior team members

• a split AM & PM shoot totalling 5 hours (recommended to capture each space in its best light) or a single shoot up to 5 hours

• optional dusk/sunset footage and/or timelapse

• window masking and/or sky replacements for clearer views and blue skies

• speedramping

• complimentary social cut

We also offer a wide variety of custom videos if you're looking for something different!

Of course! We have a talented team of editors who are ready to bring to life whatever style property video you have in mind. Links to specific examples of videos you’ve seen and liked are always helpful if you have them. If not, no worries! Send us an email with your ideas and our team can offer suggestions of what we think will work best!

We do! Our team can help with Events, Team/Agent Profiles, Educational Series, Market Reports, Neighborhood Tours, Website Banners, and any other custom content you have in mind!

Yes! REPN can help you create social content from highly produced videos to more budget friendly options that will help your posts stand out amongst the rest. Contact us today with your ideas and we can get started!

Yes! We're based in NYC but always happy to travel elsewhere. We do have a minimum for video shoots outside of NYC, so adding on other services like photos, floor plans, 3D tours, etc.. can be a great way to make the most of the shoot.

Yes, we do; however, there are limitations on where you can legally fly drone and sometimes a permit is required, which can take time to acquire. So, let us know as soon as possible if you want to shoot drone and provide the address, so we can confirm if it’s an option for that property! To launch a drone, we'll always need a private roof, yard, or balcony to launch from.

Yes, our high end package includes a complimentary preproduction and postproduction call with one of our producers if desired!

For our basic property videos, to keep prices as low as possible for our clients, we answer all questions via email. This also typically allows for a quicker response!

Whether we do a call or not, we always recommend emailing over any questions/notes in a single email that your entire team has reviewed, so we can stay organized and avoid anything getting lost over the phone!

Our default for property videos is horizontal, 16x9 aspect ratio. But we can shoot any format you like! Just let us know so we can bring the correct equipment.

Horizontal is best for your listing page, and generally the format that shows properties the best.

Vertical is best for IG, TikTok, and Youtube shorts.

If you’d like both formats, we have a couple options!

1. Cropping the horizontal version to create the vertical one. That's the most cost effective route to create two videos, but it does mean sacrificing composition in the vertical version, since the original footage was composed horizontally.

1. Shooting both vertically and horizontally and creating two videos - that's going to give you the best composition for both versions, but since that means shooting two different videos instead of one, it's also the least time/cost effective version, since we're shooting and editing twice as much.

60-90 seconds tends to be a good length, but we can do any length you like! We like to think of property videos as short movie trailers, meant to entice buyers into taking a tour, rather than long documentaries where buyers feel they’ve already seen everything they need to see from the video, and have no reason to visit in person. We recommend focusing on only the exciting stuff (even if that means a very short video) and leave out anything that might keep a buyer from reaching out. A video isn't meant to replace your listing copy or floor plan, it's meant to hook buyers and get them excited (as well as sell your brand)!

That said, we’re happy to do something longer and more thorough! Just keep in mind that videos longer than 2 minutes may require additional production and postproduction time, which will result in added costs.

Yes! If you’re using REPN for everything, all of our team members are trained to work around each other to save you time on site!

For smaller apartments, it can sometimes be good to stagger appointments a bit, but for larger apartments we recommend doing everything during the same window so you don’t have to style spaces multiple times or make multiple trips to the property.

However, if you’ll be using another company for your other services, we recommend separate appointments. If that’s not an option, REPN can still shoot the video while the other company is present; however, working around other companies can sometimes take longer, leading to overtime, or impact the final video.